The rapper Coi Leray made this pronouncement in a since-deleted tweet on Jan. 26. She was responding to an Eminem verse in a new Lyrical Lemonade song titled “Doomsday Pt. 2,” but the spat — and Leray’s suggestion that beef was a waste of energy — was quickly forgotten.
That’s because, that same day, Megan Thee Stallion released “Hiss,” a withering track that hurls vitriol at blogs, exes, shit-talkers, copycats, “Z-list hoes,” and more. Nicki Minaj is not named in the song, but she took offense to a line, and has spent her subsequent days letting the world know in interviews and on social media. She also attacked Megan Thee Stallion in a venomous new song called “Big Foot.”
All of this has been great for the commercial reception of “Hiss,” which launched at No. 1 on the Hot 100, far higher than Megan Thee Stallion’s last single, “Cobra” (No. 32). On-demand audio streams of “Cobra” started at around 1.7 million the day of release and then slid to a plateau around 1.1 to 1.2 million, according to Luminate. “Hiss” started out higher — earning 3.2 million on-demand audio streams opening day — and then began to make a similar slide, falling to 2.3 million plays by Sunday, a drop of around 27%. However, when Minaj released “Big Foot” Sunday at midnight, streams of “Hiss” shot back up — hitting 3.8 million on Monday, a jump of more than 60% — and they stayed strong for the rest of the week.
That’s all worth real money. Billboard estimates that “Hiss” earned around $121,000 in royalties from those on-demand audio streams — about $33,000 of which came from that “Big Foot” bump. (Megan Thee Stallion recently signed a distribution deal with Warner Music Group.) “Big Foot,” meanwhile, has earned more than $44,000 in recorded music royalties from its audio streams, Billboard estimates. (These figures don’t take into account other sources of streams or sales, which were especially significant for Megan Thee Stallion.)
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