‘They Put it Where?’ Cardi B Is Baffled as Men Misuse NYX’s Duck Plump Lip Gloss in Super Bowl Ad

Cardi B is shocked—shocked!—that men have co-opted a NYX product and used it in a way that was never intended.

Is she, though?

After all, the rap star might have anticipated some shenanigans from the dudes of the world, given the suggestively over-the-top ad in which she stars for a lip gloss named Duck Plump.

The beauty brand, part of the L’Oreal empire, is trotting out the ridiculous, but not entirely far fetched, scenario of men using Duck Plump to enhance their private parts. The running gag anchors NYX’s first broadcast commercial and first appearance in the Super Bowl, also marking Cardi B’s first beauty alliance.

The spot, called “Lips Only” from McCann New York, will air nationally on TelevisaUnivision. It’s also getting a regional media buy in the country’s top 10 markets during the third quarter of Sunday’s matchup between the Kansas City Chiefs and the San Francisco 49ers.